New Year's resolutions

Best business New Year’s resolutions – hire a copywriter

  New Year’s resolutions. Many of us make them in our personal lives, but how many business owners will be making New Year’s resolutions for their businesses? The New Year is a great time to take stock of what worked well for your business, over the last 12 months, and what mistakes were made along
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5 reasons not to write your own copy

5 reasons why you shouldn’t write your own copy

  You can write any copy you like for your business. Web pages, press releases, blogs, sales emails, mailshot flyers.. You know your company and products better than anyone. You’re an expert in your field. And it’s cheaper than paying someone else to do it. But are these REALLY positive reasons to write the copy yourself? Here
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What is copywriting

What is copywriting?

  Ahh, the good ol’ (not very original) ‘What is copywriting?’ blog post. I know, I know. But I feel it is important to address this as it is something that I am asked a lot. When I tell people that I’m a copywriter I am usually faced with a puzzled expression. I then have
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